Mona Mazahery

Marketing & Branding Consultant

Founder: Marketgraphy  View More

Education: MBA – Multi-Media Marketing (MMU University)  View More

Member

ABOUT ME

I studied management in Allame Tabatabai University. For my master degree, I furthered my study abroad in the MultiMedia University, participated in MBA course and completed the course in the Multimedia Marketing specification. While studying for my master, we undertook a lot of real world projects, such as providing a marketing plan for a DNA extraction kit in the global market. I chose the title of ‘Factors influencing customer loyalty in the hospitality industry’ for my thesis and achieved an A.
Having worked in the vast industries such as tourism, food and beverage, health, hospitality, food industry, construction, and publication, I started to establish my own business. I’ve been working in the marketing and branding consulting field for the past​​ 7 years. I am a creative person who always tries to update her ​​knowledge and be aware of latest trends and technologies in the market. Currently, I am cooperating with some big companies in the field of media, construction, software, FMCG and investment. I’m motivated and strive myself in succeeding.

EXPERIENCE

From2015 | 2018ToPresent

Marketgraphy.com | Marketgraphy.ir

Founder

“Full-service Marketing Agency”

Providing all related services in the field of marketing and branding, such as Marketing Plan & Strategy, Social Media Marketing, Content Marketing, Design, Branding, Market Research, Customer Experience, Interactive Marketing, Advertising, and Consulting

From2014ToPresent

Marketing and Branding Consultant

• Conducted Social Media Audit for Parvaneh (An Iranian marketplace for arts)
• Prepared a Content Strategy for Parvaneh (An Iranian marketplace for arts)
• Prepared a marketing plan for Parvaneh (An Iranian marketplace for arts)
• Advertising campaign and media plan design for Iran National Foundation of Computer Games
•  Marketing and Branding for Tuition Studio and UPwards Tuition (British brands)
•  Marketing and Branding for EnergiRING (Norwegian Brand)
•  Prepared a marketing plan for an Iranian game (2nd gear)
•  Prepared a business plan for a game accelerator in Tehran
•  Being a consultant in the “Sports Big Family” project (Iranian National Sport Card)
•  Defined a project for IRIB (Iranian National Broadcasting Services) in order to study audiences’ behavior in the social networks
•  Prepared a marketing plan for a Digital Asset Management software (Apasai)
•  Providing consulting services to different customers in the various industries such as construction, media, advertising, restaurant, fashion and etc.

From2012To2013

SanazSania CompanyTehran, Iran

Marketing Manager

•  Established their marketing department
•  Prepared a marketing plan
•  Tried to integrate their marketing communications, prepared marketing materials, planned for the redesigning and architecture of the website, undertook customer researches, held branding and presentation sessions, and planned for participation in exhibitions​​

From2011To2012

Hyundai CompanyTehran, Iran

Marketing Expert

•  Established their marketing department
•  Collaborated with sales department to sell their products and develop their market
•  Redesigned their marketing materials
•  Created a database of company’s customers and Handled their customer relation management

From2011To2011

Roshd CompanyTehran, Iran

Marketing Expert

​•  Worked in different positions simultaneously such as brand manager, market researcher, and market strategist
•  Worked in collaboration with my colleagues and with R&D department in order to launch a new product line
•  Researched the market as a part of a process to determine: pricing strategy, product design, and selling strategy
•  Introduced a new product that called Mug cake and worked with the research and development department in order to produce and launch it to the market
•  Planned for the participation in the exhibitions and arranged related operations

From2006To2007

Esteghlal Hotel (ex-Hilton)Tehran, Iran

Sales Expert

​•  Worked as a sales expert, concierge, event manager and receptionist

From2005To2006

Mofid HospitalTehran, Iran

Receptionist

EDUCATION

COURSES

Brand Management
London Business School

Content Marketing & Content Strategy
Northwestern University

Digital Marketing & Inbound Marketing
Hubspot Academy

Graphic Design
California Institute of the Arts

Image Making

California Institute of the Arts

Leadership Communication

Northwestern University

Telling Brand Stories

IE Business School

Typography

California Institute of the Arts

Banquet & Event Management

Ex-Hilton Hotel

Interior Design

Tehran University

Photoshop

Inverse School


SKILLS & LANGUAGE

Creativity
Design
Planning
Leadership
Problem Solving
Analytics
Strategy
Critical Thinking

Languages

  • EnglishEnglish: Full Professional proficiency
  • FrançaiseFrench: Professional working proficiency
  • SpanishSpanish: Elementary proficiency
  • PersianPerisan: Native or bilingual proficiency

VOLUNTEER EXPERIENCE

Volunteer


Organizer & Mentor


RECOMMENDATIONS

MY BLOG

What is marketing?

In this article, we are using Philip Kotler’s definition of what marketing is and some related concepts that he... read more

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